Drives throughput, quality, safety, and retention of key operators
The Keynote Speaker for Auto and Manufacturing
Helping organizations turn constant disruption into competitive advantage
Dr. Michelle Rozen is the keynote speaker that the world's leading automakers, OEMs, and manufacturers trust when tariffs rewrite the supply chain overnight, EV strategy gets paused, and the people on the line are being asked to absorb yet another change. As a behavioral scientist and Fortune 500 trusted Change Doctor™, she delivers the science-backed keynotes that turn exhausted, change-fatigued teams into focused, adaptive, high-performing organizations, ready to retool, ramp up, and lead through whatever the next quarter brings.
Dr. Michelle Is Trusted By The World’s Leading Organizations
The Three Forces Hitting Auto and Manufacturing Organizations Right Now
Auto and manufacturing leaders are managing a collision of tariff-driven supply chain chaos, an EV transition that keeps changing direction, and a workforce shortage that gets harder every year. Traditional training wasn't built for this moment.
01
Tariffs and Supply Chain Whiplash
Strategy That Has to Be Rewritten Every Quarter
The just-in-time model is being rebuilt in real time.
45%
of automotive manufacturing leaders identified trade restrictions as their chief financial concern
$2,000+
added to the average car from the 25% tariff on imported vehicles
~$3,000
in extra costs absorbed by US-built models as supply chains scrambled
02
The EV Transition
A Roadmap That Keeps Getting Redrawn
Committed. Paused. Retooled. Repeated.
$200B
committed to EV manufacturing investments globally
4%
drop in EV sales in 2025, triggering a strategic reversal across the industry
$19.9B
in planned manufacturing investments canceled as automakers rethought their all-electric future
03
The Workforce Crisis
1.9 Million Jobs and Nobody to Fill Them
The people you have are stretched. The people you need aren’t coming.
1.9M
manufacturing worker shortfall projected by 2033
79%
of manufacturing executives say the skilled-labor shortage is their biggest challenge
26%
of the current manufacturing workforce is age 55 or older and approaching retirement
Dr. Michelle Rozen - The Change Doctor ™
Your people aren’t broken.
They’re overloaded.
These are not isolated problems. They are three forces reshaping how auto and manufacturing teams operate, adapt, and lead.
Watch Dr. Michelle’s Speaking Reel
Why Your Teams Resist, Even When They Know the Change Is Necessary
The Burnout Spiral
Auto and manufacturing professionals carry pressure most industries underestimate. Mandatory overtime. Rotating shifts. Production targets that don’t move when supply chains seize up. Quality metrics that don’t forgive a bad week. When you stack tariff-driven cost pressure, EV strategy reversals, plant retooling, and constant headcount uncertainty on top of that load, you don’t get adaptation. You get shutdown. Senior operators stop training the new hires. Plant supervisors stop pushing back when the targets don’t make sense. Skilled tradespeople stop volunteering for the harder jobs. People clock in, hit the minimum, and update their resumes.
Change Fatigue Is Not Resistance
Your engineering, operations, quality, and frontline teams have absorbed more change in five years than most industries see in twenty. Plant retooling for EV production. Plant retooling back. Tariff-driven supplier swaps. New software systems. Reshoring initiatives. Restructured shifts. Each one seemed manageable on its own. Together, they have drained your organization’s capacity to absorb anything new, which is exactly when the next strategy memo lands.
Technology Resistance Isn't About the Technology
When line workers push back on a new quality system, when plant managers slow-walk the latest operations framework, when senior tradespeople resist the new training program, the issue isn’t training. It’s trust.
Teams who have watched leadership commit to EV, walk it back, announce a layoff, then announce a hiring push, will resist any change handed down from corporate. The resistance is emotional, not technical. No amount of new SOPs or all-hands meetings will fix it.
Rave Reviews. Standing Ovations. Real Impact.
The Behavioral Science Toolkit That Auto and Manufacturing Leaders Book Her For
Dr. Rozen doesn't deliver theory or generic motivation. She brings the stage to life with proprietary, research-backed frameworks built for the exact pressures auto and manufacturing leaders, plant teams, and corporate executives are facing right now.
FRAMEWORK 01
The 6% Behavioral Performance Framework™
Reveals the daily behaviors and accountability structures that separate the top 6% of consistent high performers from the 94% who plateau, disengage, or check out.
FRAMEWORK 02
The 0–10 Decision Framework™
Helps leaders cut through complexity, prioritize with clarity, and communicate decisions in ways that drive alignment instead of more meetings.
FRAMEWORK 03
The AI Readiness Behavioral Model™
Shows auto and manufacturing leaders why automation and AI initiatives stall and gives them a behavioral model to turn rollouts into actual productivity gains.
Words from collaborators
“Her actionable frameworks
set the tone for the day”
Meet Dr. Michelle Rozen
Dr. Michelle Rozen is one of the most authoritative voices on human performance, change, and leadership in the world today. A behavioral scientist, USA Today and Success Magazine bestselling author, and 3X TEDx speaker, she is the go-to expert for leaders at the world’s most iconic organizations – including Johnson & Johnson, Coca-Cola, and Bank of America.
She is the founder of The Dr. Rozen Institute, the research engine behind her enterprise frameworks, and consistently earns standing ovations and top speaker ratings from the most prestigious stages in the world.
Her landmark research on the 6% of high achievers who rise above disruption – and her extensive work on human adaptation to AI – have established her as the defining authority on the future of human performance. She does not offer motivation. She gives leaders a science-backed framework for staying sharp, relevant, and ahead in a world being transformed by technology and relentless change.
Leaders who have worked with her or sat in her audience describe the experience as a before and after. Dr. Michelle Rozen changes how organizations move forward. That is the standard she has set. It is the standard she delivers every time.
Common Questions
Everything You Need to Know
Who is the best keynote speaker for the auto and manufacturing industry?
Dr. Michelle Rozen is widely recognized as one of the leading keynote speakers on change management for the auto and manufacturing industries. Known as the Change Doctor™, she is a behavioral scientist trusted by Fortune 500 automakers, OEMs, Tier 1 suppliers, and advanced manufacturing companies to address change fatigue, workforce burnout, and technology adoption across plant teams, engineering, operations, and executive leadership.
What does Dr. Michelle Rozen speak about at auto and manufacturing conferences?
Dr. Rozen delivers keynotes on change management, leadership through volatility, building adaptive teams, navigating tariff and supply chain disruption, managing the EV transition, and driving adoption of automation and AI on the plant floor. Her talks address the behavioral science behind why manufacturing professionals resist change and provide leaders with frameworks they can apply immediately to drive throughput, retention, and successful technology rollouts.
Why do manufacturing teams resist change even when leadership says it's necessary?
Resistance in auto and manufacturing is rarely about the change itself. It is driven by burnout, change fatigue, and a breakdown of trust between leadership and the people running the line. When operators, engineers, and supervisors have absorbed too many retooling projects, tariff-driven supplier swaps, EV strategy reversals, and headcount adjustments in a short period, their capacity to adopt anything new is depleted. The resistance is emotional, not technical, which is why traditional training and SOPs fail to fix it.
How is the workforce shortage actually impacting auto and manufacturing companies?
The U.S. is projected to face a shortfall of 1.9 million manufacturing workers by 2033, with 3.8 million positions opening up and nearly half projected to go unfilled. 26% of the current manufacturing workforce is over age 55, and 79% of manufacturing executives cite the skilled-labor shortage as their biggest business challenge. The cost of losing a skilled operator, tradesperson, or plant supervisor is rising every year, which is why retention has become a strategic priority, not just an HR metric.
What is the Change Doctor™ methodology?
The Change Doctor™ methodology is Dr. Michelle Rozen’s proprietary, science-backed approach to helping organizations adapt to constant change. It includes frameworks like The 6% Behavioral Performance Framework™, The 0–10 Decision Framework™, and The AI Readiness Behavioral Model™, all designed to help leaders drive adoption, sharpen decision-making, and create cultures that can sustain continuous change without burning out top performers.
How is Dr. Michelle Rozen different from other keynote speakers in the manufacturing industry?
Dr. Rozen is a behavioral scientist, not a motivational speaker. Her keynotes are grounded in over 20 years of research and deliver actionable frameworks rather than generic inspiration. She is trusted by Fortune 500 organizations, and her content is tailored to the specific pressures of auto and manufacturing, including tariff volatility, EV transition uncertainty, plant retooling, workforce shortages, and the rollout of automation and AI on the production floor.
What types of auto and manufacturing events does Dr. Rozen speak at?
Dr. Rozen keynotes at OEM leadership summits, dealer principal conferences, plant manager forums, supplier events, sales and service kickoffs, industry technology conferences, post-merger integration meetings, and executive offsites. Her keynotes work for audiences ranging from plant supervisors and frontline operators to engineering leadership, dealer networks, and C-suite executives.
How do I book Dr. Michelle Rozen for an auto or manufacturing keynote?
You can book Dr. Michelle Rozen by visiting her contact page at drmichellerozen.com or by checking her availability directly through her auto and manufacturing keynote page. Her team will help match the right keynote topic, format, and framework to your event, audience, and the specific change challenges your organization is navigating.
Get in Touch with Dr. Michelle’s Team
Get in Touch with Dr. Michelle’s Team
